4 Tips for Hosting a LIVE Video

4 Tips for Hosting a LIVE Video Okay really more like 20 Tips designed to get you more interaction, which will get your message seen by more people!   I originally wrote tips for Periscope live videos, but many of the same concepts apply to Facebook Live videos as well as other options, so I've tweaked the post slightly to share tips for any LIVE video. ... Read more at http://vickywu.us/4-tips-for-hosting-a-live-video/ #marketing

February Promotion and Social Media Ideas

February Promotion and Social Media Ideas Looking for some interesting ideas for social media posts and promotions you can share in February?  We have a list of ideas for you: Continue to prepare for first quarter Start thinking about your events for upcoming bigger celebrations including Valentine's Day, and start thinking of ideas for tying marketing to those holidays a bit further off including President's Day, St. ... Read more at http://vickywu.us/february-promotion-and-social-media-ideas/ #marketing

How Blue Apron does marketing right

How Blue Apron does marketing right Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven't heard of it, Blue Apron is a food & recipe delivery service. ... Read more at http://vickywu.us/how-blue-apron-does-marketing-right/ #marketing

Upgrade your brand appearance - right in your clients' hands

Upgrade your brand appearance - right in your clients' hands Have you ever handed a prospective client a business card and had them say "oooh this is nice"? I'm not saying that's the ONLY thing that will make them remember you, but every bit helps.  A prospect having such a positive reaction to one of the first things you introduce them to will set the tone for a positive relationship. ... Read more at http://vickywu.us/upgrade-your-brand-appearance-right-in-your-clients-hands/ #marketing

How Heinz makes their marketing genius

How Heinz makes their marketing genius First, a disclaimer.  This is not the first time I've interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I'll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it's GENIUS. Let's take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. ... Read more at http://vickywu.us/how-heinz-makes-their-marketing-genius/ #marketing

Pinterest update and why you want to start Pinning if you're not already

Pinterest update and why you want to start Pinning if you're not already Pinterest announced that it has a new search tool for it's mobile app that allows consumers to perform a "visual search." The feature is still in beta on the mobile app, but what it will do is let you point your phone at almost anything and then Pinterest will pull up pins related to that item that you may be interested in. Imagine if you are a business and let's say you sell women's dresses. ... Read more at http://vickywu.us/pinterest-update-and-why-you-want-to-start-pinning-if-youre-not-already/ #marketing

How's your marketing shaping up?

How's your marketing shaping up? It's about that time when business owners look back at all of their marketing strategies that they said they wanted to do for the year, and find out that they've so far accomplished few.   It's not unusual - and believe me even I fall into this same trap. ... Read more at http://vickywu.us/hows-your-marketing-shaping-up/ #marketing

[FREE TRAINING] Taming Your Email Inbox

[FREE TRAINING] Taming Your Email Inbox January 22 to 28 is NATIONAL CLEAN OUT YOUR INBOX week.  But you don't have to wait to get your email inbox under control - you can take these steps at any time!   Have you ever looked at your phone mail icon and seen over 60,000 unread messages? I have and believe me it's not a spot you want to be in! So I implemented simple strategies to never experience that again. ... Read more at http://vickywu.us/free-training-taming-your-email-inbox/ #marketing

Why you don't need a viral video for your business

Why you don't need a viral video for your business How do I make a viral video for my business? Everyone always asks how to make a viral video for business. They believe one viral video is all that they need to propel their company to success. There is no arguing that when a video goes viral, you get a huge viewership number. But making a video viral isn't just a snap of your fingers. ... Read more at http://vickywu.us/why-you-dont-need-a-viral-video-for-your-business/ #marketing

How NOT to design a "freemium" or "item of value"

How NOT to design a "freemium" or "item of value" Most businesses know that to attract potential customers online or through any digital means, one way you can do it is to provide an item of value or a "freemium" to your prospects. Here's a recent experience I had related to this process Every day I read about marketing, in an effort to keep up with best practices and trends so that my clients don't have to. ... Read more at http://vickywu.us/how-not-to-design-a-freemium-or-item-of-value/ #marketing

Should I change how my email or newsletter template looks each month?

Should I change how my email or newsletter template looks each month? I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. ... Read more at http://vickywu.us/should-i-change-how-my-email-or-newsletter-template-looks-each-month/ #marketing

How to evaluate the services provided by a social media management company

How to evaluate the services provided by a social media management company Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front - many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. ... Read more at http://vickywu.us/how-to-evaluate-the-services-provided-by-a-social-media-management-company/ #marketing

6 Steps for 3 Months to 1 Year of Video Content - Video Marketing Strategy

6 Steps for 3 Months to 1 Year of Video Content - Video Marketing Strategy We all know that we need to be doing more video in marketing our business.  But how are we supposed to make that happen when we're busy doing so many other things to run the business? What you need is a simple video marketing strategy I was meeting with one of my clients the other day about this very topic, and knew it was information I needed to share. ... Read more at http://vickywu.us/6-simple-steps-to-develop-3-months-to-1-year-of-video-content/ #marketing

How can I afford a great website for my business?

How can I afford a great website for my business? I get asked this question all of the time How can I afford a great website for my business? And that questions is quickly followed up by other concerns small businesses have ... ... Read more at http://vickywu.us/how-can-i-afford-a-great-website-for-my-business/ #marketing

101 on Facebook's Timeline

101 on Facebook's Timeline The 101 on Facebook's Timeline including some quick tips that will help you do a few of the things you want to do: http://www.screencast.com/users/vickypenn/folders/Jing/media/7cbf4b24-bbfe-4d8d-bc48-fe5a95e20dd3 (This is even more important now since Facebook pages are also moving to the new timeline. ... Read more at http://vickywu.us/101-on-facebooks-timeline/ #marketing

Consistency is the key in all marketing, including social media

Consistency is the key in all marketing, including social media Like in any advertising or communication plan, consistency in getting your message and your name out is key. For my own work, I've developed a social media planning calendar (updated October 2017) - an Excel spreadsheet with columns for an entire year. ... Read more at http://vickywu.us/consistency-is-the-key-in-all-marketing-including-social-media/ #marketing

How to set up a Facebook business page

How to set up a Facebook business page Go to http://www.facebook.com/pages (it will ask you to log in if you haven't yet) Near the top, to the right, click the "+ Create Page" button Click on the "Local Business or Place". (You almost ALWAYS want this one if you do local business, so that fans can find you!)  Then fill in the information: Under "choose a category", pick the one that best describes your business. ... Read more at http://vickywu.us/how-to-set-up-a-facebook-business-page/ #marketing

Social media and your posts

Social media and your posts Share your own stuff! Why aren't you sharing it?  If you don't, why should anyone else?  Why are you waiting on them? If you use WordPress for your website or blog, there is a VERY easy way to do this.  Go to your dashboard, click on Settings at the bottom of the menu, and choose Sharing. ... Read more at http://vickywu.us/social-media-and-your-posts/ #marketing