How Heinz makes their marketing genius
First, a disclaimer. This is not the first time I've interacted with a Heinz ketchup bottle using my cell phone. Seems strange? I'll tell you about that time further below.
I know you may find that a bit odd. But let me tell you why it's GENIUS.
Let's take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. ...
Read more at
http://vickywu.us/how-heinz-makes-their-marketing-genius/
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