Why "incremental improvement" of your marketing can sometimes be total crap

Why "incremental improvement" of your marketing can sometimes be total crap 3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It's similar to Dave Ramsey's recommendation of focused intensity over time. ... Read more at http://vickywu.us/why-incremental-improvement-of-your-marketing-can-sometimes-be-total-crap/ #marketing

How Blue Apron does marketing right

How Blue Apron does marketing right Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven't heard of it, Blue Apron is a food & recipe delivery service. ... Read more at http://vickywu.us/how-blue-apron-does-marketing-right/ #marketing

Upgrade your brand appearance - right in your clients' hands

Upgrade your brand appearance - right in your clients' hands Have you ever handed a prospective client a business card and had them say "oooh this is nice"? I'm not saying that's the ONLY thing that will make them remember you, but every bit helps.  A prospect having such a positive reaction to one of the first things you introduce them to will set the tone for a positive relationship. ... Read more at http://vickywu.us/upgrade-your-brand-appearance-right-in-your-clients-hands/ #marketing

[PORTFOLIO] :30 Commercial for American Home Shield

[PORTFOLIO] :30 Commercial for American Home Shield https://www.youtube.com/watch?v=qWGAZHTw31w American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices.  We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn't require a voiceover. ... Read more at http://vickywu.us/portfolio-30-commercial-for-american-home-shield/ #marketing

How Heinz makes their marketing genius

How Heinz makes their marketing genius First, a disclaimer.  This is not the first time I've interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I'll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it's GENIUS. Let's take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. ... Read more at http://vickywu.us/how-heinz-makes-their-marketing-genius/ #marketing

[FREE TRAINING] Taming Your Email Inbox

[FREE TRAINING] Taming Your Email Inbox January 22 to 28 is NATIONAL CLEAN OUT YOUR INBOX week.  But you don't have to wait to get your email inbox under control - you can take these steps at any time!   Have you ever looked at your phone mail icon and seen over 60,000 unread messages? I have and believe me it's not a spot you want to be in! So I implemented simple strategies to never experience that again. ... Read more at http://vickywu.us/free-training-taming-your-email-inbox/ #marketing

Why you don't need a viral video for your business

Why you don't need a viral video for your business How do I make a viral video for my business? Everyone always asks how to make a viral video for business. They believe one viral video is all that they need to propel their company to success. There is no arguing that when a video goes viral, you get a huge viewership number. But making a video viral isn't just a snap of your fingers. ... Read more at http://vickywu.us/why-you-dont-need-a-viral-video-for-your-business/ #marketing

Five Tips for Writing Great Video Scripts

Five Tips for Writing Great Video Scripts Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn't have to be hard work.  We have tips on how to develop a whole selection of topics for your marketing videos. ... Read more at http://vickywu.us/5-tips-for-writing-great-video-scripts/ #marketing

How can I afford a great website for my business?

How can I afford a great website for my business? I get asked this question all of the time How can I afford a great website for my business? And that questions is quickly followed up by other concerns small businesses have ... ... Read more at http://vickywu.us/how-can-i-afford-a-great-website-for-my-business/ #marketing

How much should I spend as my marketing budget?

How much should I spend as my marketing budget?   I get this question all of the time: How much money should I budget for my business marketing? While it varies depending upon type of business and your business goals, a general rule of thumb is 20% of your revenue. ... Read more at http://vickywu.us/how-much-should-i-spend-as-my-marketing-budget/ #marketing

Do you know the difference between a true professional and someone who just says they are?

Do you know the difference between a true professional and someone who just says they are? Do you know the difference between a true professional and someone who just says they are one? This client could be sued! Technically, if you get paid to do something you can call yourself a pro - at least you're no longer an amateur.  But that also doesn't make someone a true professional. ... Read more at http://vickywu.us/do-you-know-the-difference-between-a-true-professional-and-someone-who-just-says-they-are/ #marketing