Upgrade your brand appearance - right in your clients' hands

Upgrade your brand appearance - right in your clients' hands Have you ever handed a prospective client a business card and had them say "oooh this is nice"? I'm not saying that's the ONLY thing that will make them remember you, but every bit helps.  A prospect having such a positive reaction to one of the first things you introduce them to will set the tone for a positive relationship. ... Read more at http://vickywu.us/upgrade-your-brand-appearance-right-in-your-clients-hands/ #marketing

How Heinz makes their marketing genius

How Heinz makes their marketing genius First, a disclaimer.  This is not the first time I've interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I'll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it's GENIUS. Let's take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. ... Read more at http://vickywu.us/how-heinz-makes-their-marketing-genius/ #marketing

Pinterest update and why you want to start Pinning if you're not already

Pinterest update and why you want to start Pinning if you're not already Pinterest announced that it has a new search tool for it's mobile app that allows consumers to perform a "visual search." The feature is still in beta on the mobile app, but what it will do is let you point your phone at almost anything and then Pinterest will pull up pins related to that item that you may be interested in. Imagine if you are a business and let's say you sell women's dresses. ... Read more at http://vickywu.us/pinterest-update-and-why-you-want-to-start-pinning-if-youre-not-already/ #marketing

[FREE TRAINING] Taming Your Email Inbox

[FREE TRAINING] Taming Your Email Inbox January 22 to 28 is NATIONAL CLEAN OUT YOUR INBOX week.  But you don't have to wait to get your email inbox under control - you can take these steps at any time!   Have you ever looked at your phone mail icon and seen over 60,000 unread messages? I have and believe me it's not a spot you want to be in! So I implemented simple strategies to never experience that again. ... Read more at http://vickywu.us/free-training-taming-your-email-inbox/ #marketing

Why you don't need a viral video for your business

Why you don't need a viral video for your business How do I make a viral video for my business? Everyone always asks how to make a viral video for business. They believe one viral video is all that they need to propel their company to success. There is no arguing that when a video goes viral, you get a huge viewership number. But making a video viral isn't just a snap of your fingers. ... Read more at http://vickywu.us/why-you-dont-need-a-viral-video-for-your-business/ #marketing

How NOT to design a "freemium" or "item of value"

How NOT to design a "freemium" or "item of value" Most businesses know that to attract potential customers online or through any digital means, one way you can do it is to provide an item of value or a "freemium" to your prospects. Here's a recent experience I had related to this process Every day I read about marketing, in an effort to keep up with best practices and trends so that my clients don't have to. ... Read more at http://vickywu.us/how-not-to-design-a-freemium-or-item-of-value/ #marketing

Should I change how my email or newsletter template looks each month?

Should I change how my email or newsletter template looks each month? I got this question recently from two different clients who had both received similar advice.  One was asking about general email templates, and the other about newsletter email templates. ... Read more at http://vickywu.us/should-i-change-how-my-email-or-newsletter-template-looks-each-month/ #marketing

How to evaluate the services provided by a social media management company

How to evaluate the services provided by a social media management company Includes downloadable PDF evaluation form Boost your social media efforts from awareness (good) to a money-making machine (great) I will say this up front - many of you are already doing okay on your social media accounts.  You make posts, you engage with your followers when they make comments. ... Read more at http://vickywu.us/how-to-evaluate-the-services-provided-by-a-social-media-management-company/ #marketing

6 Steps for 3 Months to 1 Year of Video Content - Video Marketing Strategy

6 Steps for 3 Months to 1 Year of Video Content - Video Marketing Strategy We all know that we need to be doing more video in marketing our business.  But how are we supposed to make that happen when we're busy doing so many other things to run the business? What you need is a simple video marketing strategy I was meeting with one of my clients the other day about this very topic, and knew it was information I needed to share. ... Read more at http://vickywu.us/6-simple-steps-to-develop-3-months-to-1-year-of-video-content/ #marketing

How can I afford a great website for my business?

How can I afford a great website for my business? I get asked this question all of the time How can I afford a great website for my business? And that questions is quickly followed up by other concerns small businesses have ... ... Read more at http://vickywu.us/how-can-i-afford-a-great-website-for-my-business/ #marketing

How to Supercharge Your Video Marketing

How to Supercharge Your Video Marketing Video marketing: everybody does it. Whether you’re a new startup looking to build buzz or an established organization attempting to reinforce your current industry reputation, there’s no better tool than video content for getting your message out there. ... Read more at http://vickywu.us/how-to-supercharge-your-video-marketing/ #marketing

Do you know the difference between a true professional and someone who just says they are?

Do you know the difference between a true professional and someone who just says they are? Do you know the difference between a true professional and someone who just says they are one? This client could be sued! Technically, if you get paid to do something you can call yourself a pro - at least you're no longer an amateur.  But that also doesn't make someone a true professional. ... Read more at http://vickywu.us/do-you-know-the-difference-between-a-true-professional-and-someone-who-just-says-they-are/ #marketing

[BOOK REVIEW] The No Assholes Rule: Building a Civilized Workplace and Surviving One That Isn't

[BOOK REVIEW] The No Assholes Rule: Building a Civilized Workplace and Surviving One That Isn't We all know bullying behavior in the workplace kills morale and productivity.  It's like a snowball building ... it's never one huge act but a series of small, demeaning acts which begin to permeate throughout the entire company culture.  It affects not only morale, but staff turnover, communication, employee self-esteem and even health. ... Read more at http://vickywu.us/book-review-the-no-assholes-rule-building-a-civilized-workplace-and-surviving-one-that-isnt/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at http://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

The future of real estate marketing

The future of real estate marketing I have a friend who has been a licensed real estate agent in the past, and is deciding whether to get back into a career in real estate, or consider other options. My friend asked: Given all the technology, how much it has changed in the last 5 years and what you're seeing at conventions as far as tech goes... ... Read more at http://vickywu.us/the-future-of-real-estate-marketing/ #marketing

Why Our Brains Love Video Marketing Content

Why Our Brains Love Video Marketing Content Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of it. ... Read more at http://vickywu.us/why-our-brains-love-video-marketing-content/ #marketing

Why you keep marketing to them ... for YEARS

Why you keep marketing to them ... for YEARS Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to "suspects", and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or marketing funnel). ... Read more at http://vickywu.us/why-you-keep-marketing-to-them-for-years/ #marketing