Marketing to Generation Z

Marketing to Generation Z Who is Generation Z? How will you need to be marketing to Generation Z? This is the group born after the Millennials, and they outnumber millennials by at least 1 million.  While there is no set age or dates of birth, researchers typically use birth years ranging from the mid-1990s to mid-2000s. ... Read more at http://vickywu.us/marketing-to-generation-z/ #marketing

How to quickly evaluate your marketing plan

How to quickly evaluate your marketing plan The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions. ... Read more at http://vickywu.us/how-to-quickly-evaluate-your-marketing-plan/ #marketing

Time For Your Business Social Media Checkup

Time For Your Business Social Media Checkup When is the last time you updated your business social media profiles? This is your reminder that you need to regularly refresh your social media presence. It is becoming increasingly common for a prospect - even if they were referred to you by a current client - to research your business online. ... Read more at http://vickywu.us/time-for-your-business-social-media-checkup/ #marketing

[VIDEO] Some of my best marketing tips on the Making Money Moves show

[VIDEO] Some of my best marketing tips on the Making Money Moves show I've shared some of my best marketing tips on the Entrepreneurs Making Money Moves show:     ... Read more at https://vickywu.us/video-some-of-my-best-marketing-tips-on-the-making-money-moves-show/ #marketing

[ONLINE COURSE] Hashtag Marketing for Beginners

[ONLINE COURSE] Hashtag Marketing for Beginners We are constantly updating our library of online and video marketing training available under the "Do It Yourself" tab of the website. These courses walk you through the information you need to know in an easy-to-understand format and show you exactly how I tie everything together. New to the video marketing training is Hashtag Marketing For Beginners. ... Read more at http://vickywu.us/free-training-hashtag-marketing-for-beginners/ #marketing

What special marketing do I have access to that you do not?

What special marketing do I have access to that you do not? I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can't access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional) has access to, anyone has access to. ... Read more at http://vickywu.us/what-special-marketing-do-i-have-access-to-that-you-do-not/ #marketing

Check Your Facebook Page - Templates Changed in August!

Check Your Facebook Page - Templates Changed in August! If you have never edited your Facebook business page template, or have not done so in a while, Facebook's most recent update means you need to review your settings now. Those who admin a Facebook business page likely received notice via a popup and an email that the template for your page would be changing on in August 2018. ... Read more at http://vickywu.us/check-your-facebook-page-templates-changed-in-august/ #marketing

Interview by Sotiris

Interview by Sotiris Read the full article     ... Read more at http://vickywu.us/interview-by-sotiris/ #marketing

Marketing Interview on Top Producers Podcast

Marketing Interview on Top Producers Podcast I recently had the pleasure to be invited to join Jared Benson on his Top Producers Podcast and be interviewed about marketing for real estate agents. While his show is oriented to real estate professionals, my segment covered general marketing information that is beneficial to any small business marketing. Catch my marketing episode on Top Producers Podcast. ... Read more at http://vickywu.us/marketing-interview-on-top-producers-podcast/ #marketing

1 Tip to Tie your Personal Facebook to your Business Page

1 Tip to Tie your Personal Facebook to your Business Page Here's a tip to make the most out of your Facebook personal profile to help showcase your business Go to Facebook and click on your own name to bring up your own personal timeline. Under the left side, under "Intro", what does it show? Is the first listing a direct link to your own Facebook business page?  If not, follow the instructions below. ... Read more at http://vickywu.us/1-tip-to-tie-your-personal-facebook-to-your-business-page/ #marketing

When Pay Per Click Advertising Goes Wrong

When Pay Per Click Advertising Goes Wrong I've been working with a client on search engine optimization for their website, and as part of that, I'm verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They've been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month. ... Read more at http://vickywu.us/when-pay-per-click-advertising-goes-wrong/ #marketing

Why you keep marketing to them ... for YEARS

Why you keep marketing to them ... for YEARS Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to "suspects", and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or marketing funnel). ... Read more at https://vickywu.us/why-you-keep-marketing-to-them-for-years/ #marketing

Why negative comments online can be good

Why negative comments online can be good Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I'm not being facetious - or crazy! - because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. ... Read more at http://vickywu.us/why-negative-comments-online-can-be-good/ #marketing

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan.  I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts. ... Read more at http://vickywu.us/book-review-the-one-thing-by-gary-keller-and-withjay-papasan/ #marketing

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER Always Be Prepared When you're a small business, it's somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income - or perhaps just feel more stable - and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don't have to try quite as hard to gain new customers. ... Read more at https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ #marketing

Free Social Media Audit

Free Social Media Audit setTimeout(function(){iFrameResize({checkOrigin: false});},30); If the form did now show above, please use this link:  https://clientportal.vickywu.us/public/form/view/5b6f2f3540325a0bdb8fa1c1 ... Read more at http://vickywu.us/free-social-media-audit/ #marketing

Free Social Media Mini Audit

Free Social Media Mini Audit setTimeout(function(){iFrameResize({checkOrigin: false});},30); ... Read more at http://vickywu.us/free-social-media-mini-audit/ #marketing

4 ways to keep your marketing consistent when outsourcing

4 ways to keep your marketing consistent when outsourcing Outsourcing is a HUGE benefit for most businesses that do not need a particular staff position full-time but still have a use for that expertise when they need it. That's why our tagline is the marketing you need, only when you need it. In some cases, you have to look in 10 different places to get 10 different type of projects accomplished (and hope they all work out!). ... Read more at http://vickywu.us/4-ways-to-keep-your-marketing-consistent-when-outsourcing/ #marketing

Why "incremental improvement" of your marketing can sometimes be total crap

Why "incremental improvement" of your marketing can sometimes be total crap 3 Simple Questions to Improve Every Project I am a HUGE fan of incremental improvement for your business and by extension your business marketing. I have seen first-hand how effective this can be, and the positive results can quickly start to snowball. It also works great for your personal goals! It's similar to Dave Ramsey's recommendation of focused intensity over time. ... Read more at http://vickywu.us/why-incremental-improvement-of-your-marketing-can-sometimes-be-total-crap/ #marketing

The one biggest mistake I see businesses make online and how you can avoid it

The one biggest mistake I see businesses make online and how you can avoid it There is one BIG mistake that I see way too many businesses make online.  This isn't the very obvious thing like cussing out some customers that everyone would see and know better. ... Read more at http://vickywu.us/the-one-biggest-mistake-i-see-businesses-make-online-and-how-you-can-avoid-it/ #marketing

[FREE TRAINING] How to evaluate your online marketing

[FREE TRAINING] How to evaluate your online marketing I regularly get asked two big questions about online marketing for a business: What should I be measuring? How do I know if those numbers show that my marketing strategy is working? These are questions I get from my clients, as well as from businesses interested in increasing their online brand presence. ... Read more at http://vickywu.us/free-training-how-to-evaluate-your-business-online-marketing/ #marketing

4 Tips for Hosting a LIVE Video

4 Tips for Hosting a LIVE Video Okay really more like 20 Tips designed to get you more interaction, which will get your message seen by more people!   I originally wrote tips for Periscope live videos, but many of the same concepts apply to Facebook Live videos as well as other options, so I've tweaked the post slightly to share tips for any LIVE video. ... Read more at http://vickywu.us/4-tips-for-hosting-a-live-video/ #marketing

How Blue Apron does marketing right

How Blue Apron does marketing right Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven't heard of it, Blue Apron is a food & recipe delivery service. ... Read more at http://vickywu.us/how-blue-apron-does-marketing-right/ #marketing

Upgrade your brand appearance - right in your clients' hands

Upgrade your brand appearance - right in your clients' hands Have you ever handed a prospective client a business card and had them say "oooh this is nice"? I'm not saying that's the ONLY thing that will make them remember you, but every bit helps.  A prospect having such a positive reaction to one of the first things you introduce them to will set the tone for a positive relationship. ... Read more at https://vickywu.us/upgrade-your-brand-appearance-right-in-your-clients-hands/ #marketing

Using Trending Images in Marketing

Using Trending Images in Marketing This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they've seen used on social media) and asked my thoughts. ... Read more at http://vickywu.us/using-trending-images-in-marketing/ #marketing