How to quickly evaluate your marketing plan

How to quickly evaluate your marketing plan The end of June and beginning of July can be a great time to evaluate your marketing plan and your results so far this year.  You can quickly answer a few questions, and consider any changes for the remainder of the year. You can do a mini marketing audit by asking yourself a few key questions. ... Read more at http://vickywu.us/how-to-quickly-evaluate-your-marketing-plan/ #marketing

Time For Your Business Social Media Checkup

Time For Your Business Social Media Checkup When is the last time you updated your business social media profiles? This is your reminder that you need to regularly refresh your social media presence. It is becoming increasingly common for a prospect - even if they were referred to you by a current client - to research your business online. ... Read more at http://vickywu.us/time-for-your-business-social-media-checkup/ #marketing

[VIDEO] Some of my best marketing tips on the Making Money Moves show

[VIDEO] Some of my best marketing tips on the Making Money Moves show I've shared some of my best marketing tips on the Entrepreneurs Making Money Moves show:     ... Read more at http://vickywu.us/video-some-of-my-best-marketing-tips-on-the-making-money-moves-show/ #marketing

[ONLINE COURSE] Hashtag Marketing for Beginners

[ONLINE COURSE] Hashtag Marketing for Beginners We are constantly updating our library of online and video marketing training available under the "Do It Yourself" tab of the website. These courses walk you through the information you need to know in an easy-to-understand format and show you exactly how I tie everything together. New to the video marketing training is Hashtag Marketing For Beginners. ... Read more at https://vickywu.us/free-training-hashtag-marketing-for-beginners/ #marketing

How Nike Got It Right - Maybe [CASE STUDY]

How Nike Got It Right - Maybe [CASE STUDY] When I first saw Nike's ad, knowing all the controversy I thought (like I always do with a marketer's brain), "Why would they do that?" Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike's recent advertising campaign featuring Colin Kaepernick. ... Read more at http://vickywu.us/how-nike-got-it-right-case-study/ #marketing

What special marketing do I have access to that you do not?

What special marketing do I have access to that you do not? I had an interesting call today with a prospective client who is working on a project, and what she really wanted to know was what access I had to special marketing options that she can't access herself. And being honest, I said beyond experience and skill, pretty much everything I (or any other marketing professional) has access to, anyone has access to. ... Read more at http://vickywu.us/what-special-marketing-do-i-have-access-to-that-you-do-not/ #marketing

Interview by Sotiris

Interview by Sotiris Read the full article     ... Read more at http://vickywu.us/interview-by-sotiris/ #marketing

Marketing Interview on Top Producers Podcast

Marketing Interview on Top Producers Podcast I recently had the pleasure to be invited to join Jared Benson on his Top Producers Podcast and be interviewed about marketing for real estate agents. While his show is oriented to real estate professionals, my segment covered general marketing information that is beneficial to any small business marketing. Catch my marketing episode on Top Producers Podcast. ... Read more at http://vickywu.us/marketing-interview-on-top-producers-podcast/ #marketing

1 Tip to Tie your Personal Facebook to your Business Page

1 Tip to Tie your Personal Facebook to your Business Page Here's a tip to make the most out of your Facebook personal profile to help showcase your business Go to Facebook and click on your own name to bring up your own personal timeline. Under the left side, under "Intro", what does it show? Is the first listing a direct link to your own Facebook business page?  If not, follow the instructions below. ... Read more at https://vickywu.us/1-tip-to-tie-your-personal-facebook-to-your-business-page/ #marketing

How Heinz Makes Their Marketing Genius [CASE STUDY]

How Heinz Makes Their Marketing Genius [CASE STUDY] First, a disclaimer.  This is not the first time I've interacted with a Heinz ketchup bottle using my cell phone.  Seems strange? I'll tell you about that time further below. I know you may find that a bit odd.  But let me tell you why it's GENIUS. Let's take a look at how Heinz incorporates many of the same strategies I always recommend to my own clients. ... Read more at http://vickywu.us/how-heinz-makes-their-marketing-genius/ #marketing

How Blue Apron Does Marketing Right [CASE STUDY]

How Blue Apron Does Marketing Right [CASE STUDY] Some of the best practices in marketing are adopted by some of my favorite brands.  This is part of a series on how a few companies are doing it right: Blue Apron If you haven't heard of it, Blue Apron is a food & recipe delivery service. ... Read more at http://vickywu.us/how-blue-apron-does-marketing-right/ #marketing

Why you keep marketing to them ... for YEARS

Why you keep marketing to them ... for YEARS Make Friends First One of the marketing concepts that I keep repeating for businesses is that you need to think of your marketing beyond getting awareness from prospects, getting those prospects moved to "suspects", and turning them into customers and making a sale (those would be the major pieces of a traditional sales funnel or marketing funnel). ... Read more at https://vickywu.us/why-you-keep-marketing-to-them-for-years/ #marketing

Why negative comments online can be good

Why negative comments online can be good Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I'm not being facetious - or crazy! - because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. ... Read more at http://vickywu.us/why-negative-comments-online-can-be-good/ #marketing

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan.  I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts. ... Read more at http://vickywu.us/book-review-the-one-thing-by-gary-keller-and-withjay-papasan/ #marketing

4 ways to keep your marketing consistent when outsourcing

4 ways to keep your marketing consistent when outsourcing Outsourcing is a HUGE benefit for most businesses that do not need a particular staff position full-time but still have a use for that expertise when they need it. That's why our tagline is the marketing you need, only when you need it. In some cases, you have to look in 10 different places to get 10 different type of projects accomplished (and hope they all work out!). ... Read more at http://vickywu.us/4-ways-to-keep-your-marketing-consistent-when-outsourcing/ #marketing

The one biggest mistake I see businesses make online and how you can avoid it

The one biggest mistake I see businesses make online and how you can avoid it There is one BIG mistake that I see way too many businesses make online.  This isn't the very obvious thing like cussing out some customers that everyone would see and know better. ... Read more at https://vickywu.us/the-one-biggest-mistake-i-see-businesses-make-online-and-how-you-can-avoid-it/ #marketing

Our Best Tips for Boosting Your Social Media ROI

Our Best Tips for Boosting Your Social Media ROI https://www.youtube.com/watch?v=pwBMmt9253Y   I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line. ... Read more at http://vickywu.us/our-best-tips-for-boosting-your-social-media-roi/ #marketing

Behind the Scenes: Our Creative Process on How To Create a Logo

Behind the Scenes: Our Creative Process on How To Create a Logo There are a lot of considerations that go into the process of developing a logo for clients. Clients often wonder how to create a logo. We don't just quickly take a random icon we find online and slap some text on it. ... Read more at http://vickywu.us/behind-the-scenes-our-creative-process-on-how-to-create-a-logo/ #marketing

[ONLINE COURSE] Video Marketing Planning

[ONLINE COURSE] Video Marketing Planning This video marketing planning online training walks you through our easy process developed to make it simple for clients to quickly and efficiently plan and produce 16 or more videos to use for their video marketing purposes. ... Read more at http://vickywu.us/online-course-video-marketing-planning/ #marketing

2 Types of Shared Social Media Content: 1 is Bad for Business

2 Types of Shared Social Media Content: 1 is Bad for Business There are two main types of shared social media content which you can be posting to help promote your business - not including memes and videos of cats, both which you probably want to only do sporadically or not at all on your business' social media sites. One is good for you business.  One is not so much. ... Read more at http://vickywu.us/2-types-of-shared-social-media-content-1-is-bad-for-business/ #marketing

Using Trending Images in Marketing

Using Trending Images in Marketing This question came up today from a client, so I thought it would be a great opportunity to share again. The client wanted to do some flyers and promotions using Game of Thrones trending images in marketing (which they've seen used on social media) and asked my thoughts. ... Read more at http://vickywu.us/using-trending-images-in-marketing/ #marketing

One Easy Tip to Automate Sharing a Post from Facebook Business Page

One Easy Tip to Automate Sharing a Post from Facebook Business Page One of the tips I always give clients is to put things on their Facebook BUSINESS page first, and from there to share it to your PERSONAL profile. ... Read more at http://vickywu.us/one-easy-tip-to-automate-sharing-a-post-from-facebook-business-page/ #marketing