Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

How to Do Content Curation: Best Practice to Increase Impact

How to Do Content Curation: Best Practice to Increase Impact There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. ... Read more at https://vickywu.us/how-to-do-content-curation-best-practice-to-increase-impact/ #marketing

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan

[BOOK REVIEW] The One Thing by Gary Keller and Withjay Papasan I recently finished a re-read of The One Thing by Gary Keller and Withjay Papasan.  I had read this book once before a couple of years ago, and recently came across it again while unpacking some boxes, so I gave it another quick skim to refresh some of the concepts. ... Read more at https://vickywu.us/book-review-the-one-thing-by-gary-keller-and-withjay-papasan/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

Did You Know: We Can Provide Basic Tech Support

Did You Know: We Can Provide Basic Tech Support We know how frustrating it can be to be trying to get work done, and your computer isn't cooperating. While tech support isn't one of our primary services, we can provide basic tech support to our clients.  We find sometimes our clients don't know who to turn to and have something preventing them from getting their work done, or causing them to work slow. ... Read more at https://vickywu.us/did-you-know-we-can-provide-basic-tech-support/ #marketing

You've Set Up Your Facebook Business Page - Now What?

You've Set Up Your Facebook Business Page - Now What? Most people are great about setting up their Facebook business page, and even get in to some sort of regular habit of posting status updates. There are a few additional steps I recommend to most clients to help receive the best response: Do you need to add an admin?  There are several settings you can choose from if you need people to help manage your page. ... Read more at https://vickywu.us/youve-set-up-your-facebook-business-page-now-what/ #marketing

Our Best Tips for Boosting Your Social Media ROI

Our Best Tips for Boosting Your Social Media ROI https://www.youtube.com/watch?v=pwBMmt9253Y   I was advising a client recently on some ways to boost ROI from Facebook, and social media in general.  We understand that both money and time spent in efforts in different areas of your marketing will ideally result in future positive impact on your bottom line. ... Read more at https://vickywu.us/our-best-tips-for-boosting-your-social-media-roi/ #marketing

Behind the Scenes: Our Creative Process on How To Create a Logo

Behind the Scenes: Our Creative Process on How To Create a Logo There are a lot of considerations that go into the process of developing a logo for clients. Clients often wonder how to create a logo. We don't just quickly take a random icon we find online and slap some text on it. ... Read more at https://vickywu.us/behind-the-scenes-our-creative-process-on-how-to-create-a-logo/ #marketing

Two Tips on How to Add Video Marketing to Your Strategy

Two Tips on How to Add Video Marketing to Your Strategy Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. ... Read more at https://vickywu.us/two-tips-on-how-to-add-video-marketing-to-your-strategy/ #marketing

[ONLINE COURSE] Video Marketing Planning

[ONLINE COURSE] Video Marketing Planning This video marketing planning online training walks you through our easy process developed to make it simple for clients to quickly and efficiently plan and produce 16 or more videos to use for their video marketing purposes. ... Read more at https://vickywu.us/online-course-video-marketing-planning/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

2 Types of Shared Social Media Content: 1 is Bad for Business

2 Types of Shared Social Media Content: 1 is Bad for Business There are two main types of shared social media content which you can be posting to help promote your business - not including memes and videos of cats, both which you probably want to only do sporadically or not at all on your business' social media sites. One is good for you business.  One is not so much. ... Read more at https://vickywu.us/2-types-of-shared-social-media-content-1-is-bad-for-business/ #marketing

[ONLINE COURSE] How to Set Up a Highly Effective Sales or Marketing Funnel

[ONLINE COURSE] How to Set Up a Highly Effective Sales or Marketing Funnel New course just added to our learning system  #MarketU Learn the important pieces of a marketing funnel and where you may be leaving money on the table!  Plus tips on how to take things you're already doing, and tie them together into a highly effective funnel. Register for this marketing funnel course ... Read more at https://vickywu.us/course-how-to-set-up-a-highly-effective-sales-or-marketing-funnel/ #marketing

One Easy Tip to Automate Sharing a Post from Facebook Business Page

One Easy Tip to Automate Sharing a Post from Facebook Business Page Update Sep 2018:  Facebook has recently changed their algorithm and this automatic sharing to your personal Facebook page is no longer allowed. ... Read more at https://vickywu.us/one-easy-tip-to-automate-sharing-a-post-from-facebook-business-page/ #marketing

Marketing to Generation Z

Marketing to Generation Z Who is Generation Z? How will you need to be marketing to Generation Z? This is the group born after the Millennials, and they outnumber millennials by at least 1 million.  While there is no set age or dates of birth, researchers typically use birth years ranging from the mid-1990s to mid-2000s. ... Read more at https://vickywu.us/marketing-to-generation-z/ #marketing

Time For Your Business Social Media Checkup

Time For Your Business Social Media Checkup When is the last time you updated your business social media profiles? This is your reminder that you need to regularly refresh your social media presence. It is becoming increasingly common for a prospect - even if they were referred to you by a current client - to research your business online. ... Read more at https://vickywu.us/time-for-your-business-social-media-checkup/ #marketing

Why Our Brains Love Video Marketing Content

Why Our Brains Love Video Marketing Content Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of it. ... Read more at https://vickywu.us/why-our-brains-love-video-marketing-content/ #marketing