Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

Why negative comments online can be good

Why negative comments online can be good Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I'm not being facetious - or crazy! - because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. ... Read more at https://vickywu.us/why-negative-comments-online-can-be-good/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why Keeping Your Computer Updated is Critical to Your Business

Why Keeping Your Computer Updated is Critical to Your Business This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. ... Read more at https://vickywu.us/why-keeping-your-computer-updated-is-critical-to-your-business/ #marketing

3 Marketing Campaigns That Changed the World

3 Marketing Campaigns That Changed the World Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society. ... Read more at https://vickywu.us/3-marketing-campaigns-that-changed-the-world/ #marketing

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO?

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO? One of the question I see most businesses asking (before they hire us to assist with their website) is "what kind of website person should I hire?" Some only find out they may have hired the wrong person to do their website after it was already done. It's no surprise - you may have two people who call themselves "web developers" when really only one can do "development". ... Read more at https://vickywu.us/should-i-hire-a-web-developer-web-designer-graphic-designer-or-who/ #marketing

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel If you were awake at all on March 13, you're aware that Facebook and it's conglomerate of companies - Messenger, Instagram and WhatsApp - were offline globally for a total of 24 hours. Not everyone experienced outage, at least not all at the same time. ... Read more at https://vickywu.us/why-you-need-to-get-your-customers-off-social-media/ #marketing

How Much Should I Spend on Marketing?

How Much Should I Spend on Marketing? One of the first questions I always get asked by an entrepreneur is, "How much should I spend on marketing?" While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I've been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. ... Read more at https://vickywu.us/how-much-should-i-spend-on-marketing/ #marketing

Stop! Before You Buy That New Marketing Software, Read This

Stop! Before You Buy That New Marketing Software, Read This One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. ... Read more at https://vickywu.us/stop-before-you-buy-that-new-marketing-software-read-this/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

When Pay Per Click Advertising Goes Wrong

When Pay Per Click Advertising Goes Wrong I've been working with a client on search engine optimization for their website, and as part of that, I'm verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They've been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month. ... Read more at https://vickywu.us/when-pay-per-click-advertising-goes-wrong/ #marketing

Our Favorite CRM Platform

Our Favorite CRM Platform I've used multiple Customer Relationship Management (CRM) platforms over the years, both for clients and for my own businesses, and for my small business needs, I've found that Dubsado is giving me exactly what I need - lots of features and a great price. A CRM is much more than just a contact list, so I knew what additional features I was needing to reach that "relationship management" piece. ... Read more at https://vickywu.us/our-favorite-crm-platform/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER Always Be Prepared When you're a small business, it's somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income - or perhaps just feel more stable - and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don't have to try quite as hard to gain new customers. ... Read more at https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ #marketing

How Nike Got It Right - Maybe [CASE STUDY]

How Nike Got It Right - Maybe [CASE STUDY] When I first saw Nike's ad, knowing all the controversy I thought (like I always do with a marketer's brain), "Why would they do that?" Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike's recent advertising campaign featuring Colin Kaepernick. ... Read more at https://vickywu.us/how-nike-got-it-right-case-study/ #marketing

Why You Don't Need SEO (At Least, Not Yet)

Why You Don't Need SEO (At Least, Not Yet) Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. https://youtu. ... Read more at https://vickywu.us/why-you-dont-need-seo-at-least-not-yet/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

What About Fake Negative Online Reviews?

What About Fake Negative Online Reviews? Can we still trust online reviews? I have, unfortunately, had more than one client come to me about the need to respond to a fake negative online reviews. It seems this is becoming more and more prevalent. And the potential impact is HUGE. ... Read more at https://vickywu.us/what-about-fake-negative-online-reviews/ #marketing

Facebook for Business Part 3: Engagement and Analytics

Facebook for Business Part 3: Engagement and Analytics Facebook for Business Part 1 | Part 2 | Part 3 1 in 3 customers go to a competitor if they’re ignored on social media.89% of social messages are ignored by brands. This highlights why engagement is so critical on social media (after all, social media is supposed to be social. ... Read more at https://vickywu.us/facebook-for-business-part-3-engagement-and-analytics/ #marketing

Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 2: Profile and Post Tips Facebook for Business Part 1 | Part 2 | Part 3 Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily. ... Read more at https://vickywu.us/facebook-for-business-part-2-profile-and-post-tips/ #marketing

Video Marketing Course

Video Marketing Course https://www.youtube.com/watch?v=0aGRa2Pb570 Quickly - and expertly - plan, produce, and post 12 or more marketing videos for your business by completing the activities in this 8-week course. ... Read more at https://vickywu.us/video-marketing-course/ #marketing

Why Our Brains Love Video Marketing Content

Why Our Brains Love Video Marketing Content Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of it. ... Read more at https://vickywu.us/why-our-brains-love-video-marketing-content/ #marketing

[PORTFOLIO] :30 Commercial for American Home Shield

[PORTFOLIO] :30 Commercial for American Home Shield https://www.youtube.com/watch?v=qWGAZHTw31w American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices.  We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn't require a voiceover. ... Read more at https://vickywu.us/portfolio-30-commercial-for-american-home-shield/ #marketing

[PORTFOLIO] :30 Commercial for American Home Shield

[PORTFOLIO] :30 Commercial for American Home Shield https://www.youtube.com/watch?v=qWGAZHTw31w American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices.  We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn't require a voiceover. ... Read more at https://vickywu.us/portfolio-30-commercial-for-american-home-shield/ #marketing

Five Tips for Writing Great Video Scripts

Five Tips for Writing Great Video Scripts Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn't have to be hard work.  We have tips on how to develop a whole selection of topics for your marketing videos. ... Read more at https://vickywu.us/5-tips-for-writing-great-video-scripts/ #marketing

[VIRTUAL SUMMIT] Automatic Marketing Funnel 2.0

[VIRTUAL SUMMIT] Automatic Marketing Funnel 2.0 How to Accelerate and Grow Your Lead Funnels Using Advanced Marketing Strategies Join me and don't miss this FREE Virtual Summit - Sunday August 25, 2019 The best experts in marketing funnels will be presenting training and best practices of what works in today's digital marketing funnels. Join the Virtual Summit for Free https://conference.smartpayment. ... Read more at https://vickywu.us/virtual-summit-automatic-marketing-funnel-2-0/ #marketing

[BOOK REVIEW] The Most Powerful Woman in the Room is You

[BOOK REVIEW] The Most Powerful Woman in the Room is You I had not heard of Lydia Fenet when I first saw this book as I was looking for something to read on the plane to Seattle. Lydia has been leading charity auctions for Christie's for years and is now the Managing Director, Global Head of Strategic Partnerships at Christie's. ... Read more at https://vickywu.us/book-review-the-most-powerful-woman-in-the-room-is-you/ #marketing

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don't let the fact that they're based on technology scare you away - once a bot is set up, it can often run itself seamlessly. ... Read more at https://vickywu.us/4-reasons-to-add-chat-bot-marketing-strategy-to-your-marketing-plan/ #marketing

Cool Things We Can Help You Do for Marketing on Facebook

Cool Things We Can Help You Do for Marketing on Facebook Have you seen other businesses do these things on Facebook and wonder how you can too? We can help!  We are experts at emerging digital marketing strategies including some of the newest features and integrations available on Facebook. Here are just a few ideas and examples: Add a popup Messenger chat bot to your website - check out mine on any page at https://vickywu. ... Read more at https://vickywu.us/cool-things-we-can-help-you-do-for-marketing-on-facebook/ #marketing

Facebook for Business Part 2: Profile and Post Tips

Facebook for Business Part 2: Profile and Post Tips Facebook users spend an average of 50 minutes per day on the platform.  But the average organic reach of a Facebook business page is only 6.4% of the people who have liked your page, and the engagement rate is 3.91%. How can you reach your audience? 74% of Facebook users visit Facebook daily.  They consume news, business and lifestyle stories online. ... Read more at https://vickywu.us/facebook-for-business-part-2-profile-and-post-tips/ #marketing

Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

Why You Don't Need SEO (At Least, Not Yet)

Why You Don't Need SEO (At Least, Not Yet) Sometimes my advice sounds controversial to clients. They’ve read things online, or had friends giving them advice, or even other people in the marketing field, and at first glance my advice may seem to contradict some of that. This is one of those times. https://youtu. ... Read more at https://vickywu.us/why-you-dont-need-seo-at-least-not-yet/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why Keeping Your Computer Updated is Critical to Your Business

Why Keeping Your Computer Updated is Critical to Your Business This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. ... Read more at https://vickywu.us/why-keeping-your-computer-updated-is-critical-to-your-business/ #marketing

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO?

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO? One of the question I see most businesses asking (before they hire us to assist with their website) is "what kind of website person should I hire?" Some only find out they may have hired the wrong person to do their website after it was already done. It's no surprise - you may have two people who call themselves "web developers" when really only one can do "development". ... Read more at https://vickywu.us/should-i-hire-a-web-developer-web-designer-graphic-designer-or-who/ #marketing

Stop! Before You Buy That New Marketing Software, Read This

Stop! Before You Buy That New Marketing Software, Read This One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. ... Read more at https://vickywu.us/stop-before-you-buy-that-new-marketing-software-read-this/ #marketing

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck by Mark Manson I enjoy sharing books I've read that have a good message, either a new message to learn or a message reinforcing things already known.  I read this one on a recent airplane ride, and it has some good (and timely) reminders. ... Read more at https://vickywu.us/book-review-the-subtle-art-of-not-giving-a-fck/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

The New SEO Part 3 - User Intent

The New SEO Part 3 - User Intent Part 3 of our series on The New SEO | Part 1 | Part 2 In our journey through the new SEO, we have discussed Google Answer Box, and Voice Search. I'm going to shock you - website traffic doesn't always matter. This is a topic that I often have people argue with me about. ... Read more at https://vickywu.us/the-new-seo-part-3-user-intent/ #marketing

When Pay Per Click Advertising Goes Wrong

When Pay Per Click Advertising Goes Wrong I've been working with a client on search engine optimization for their website, and as part of that, I'm verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They've been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month. ... Read more at https://vickywu.us/when-pay-per-click-advertising-goes-wrong/ #marketing

The New SEO Part 1 - Google Answer Box

The New SEO Part 1 - Google Answer Box Part 1 of our series on The New SEO Some of the changes Google has been implementing over the course of several years, you've probably really noticed it more in the past year to year and half, takes what SEO experts that were using as some of the best practices and really expanding upon those strategies. ... Read more at https://vickywu.us/the-new-seo-part-1-google-answer-box/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER Always Be Prepared When you're a small business, it's somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income - or perhaps just feel more stable - and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don't have to try quite as hard to gain new customers. ... Read more at https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ #marketing