When Pay Per Click Advertising Goes Wrong

When Pay Per Click Advertising Goes Wrong I've been working with a client on search engine optimization for their website, and as part of that, I'm verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They've been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month. ... Read more at https://vickywu.us/when-pay-per-click-advertising-goes-wrong/ #marketing

Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER Always Be Prepared When you're a small business, it's somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income - or perhaps just feel more stable - and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don't have to try quite as hard to gain new customers. ... Read more at https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ #marketing

How Nike Got It Right - Maybe [CASE STUDY]

How Nike Got It Right - Maybe [CASE STUDY] When I first saw Nike's ad, knowing all the controversy I thought (like I always do with a marketer's brain), "Why would they do that?" Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike's recent advertising campaign featuring Colin Kaepernick. ... Read more at https://vickywu.us/how-nike-got-it-right-case-study/ #marketing

What About Fake Negative Online Reviews?

What About Fake Negative Online Reviews? Can we still trust online reviews? I have, unfortunately, had more than one client come to me about the need to respond to a fake negative online reviews. It seems this is becoming more and more prevalent. And the potential impact is HUGE. ... Read more at https://vickywu.us/what-about-fake-negative-online-reviews/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 4

Optimizing LinkedIn for Marketing Your Brand: Part 4 ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-4/ #marketing

LinkedIn Updated Profiles and Pages - What Did They Do to Yours?

LinkedIn Updated Profiles and Pages - What Did They Do to Yours? All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it's own website and build an email list - because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. ... Read more at https://vickywu.us/linkedin-updated-profiles-and-pages-what-did-they-do-to-yours/ #marketing

Welcome to Our New Virtual Assistant!

Welcome to Our New Virtual Assistant! Join us in welcoming Melanie Paul, who began working with us as a Virtual Assistant in September! As a Virtual Assistant with 7 years of experience, Melanie brings a background with E-newsletters, Blogging and Social Media, plus more! In her years of experience she has learned a lot about being detail-oriented as well as marketing. ... Read more at https://vickywu.us/welcome-to-our-new-virtual-assistant/ #marketing

Why Our Brains Love Video Marketing Content

Why Our Brains Love Video Marketing Content Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of it. ... Read more at https://vickywu.us/why-our-brains-love-video-marketing-content/ #marketing

[PORTFOLIO] :30 Commercial for American Home Shield

[PORTFOLIO] :30 Commercial for American Home Shield https://www.youtube.com/watch?v=qWGAZHTw31w American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices.  We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn't require a voiceover. ... Read more at https://vickywu.us/portfolio-30-commercial-for-american-home-shield/ #marketing

Five Tips for Writing Great Video Scripts

Five Tips for Writing Great Video Scripts Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn't have to be hard work.  We have tips on how to develop a whole selection of topics for your marketing videos. ... Read more at https://vickywu.us/5-tips-for-writing-great-video-scripts/ #marketing

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don't let the fact that they're based on technology scare you away - once a bot is set up, it can often run itself seamlessly. ... Read more at https://vickywu.us/4-reasons-to-add-chat-bot-marketing-strategy-to-your-marketing-plan/ #marketing

Cool Things We Can Help You Do for Marketing on Facebook

Cool Things We Can Help You Do for Marketing on Facebook Have you seen other businesses do these things on Facebook and wonder how you can too? We can help!  We are experts at emerging digital marketing strategies including some of the newest features and integrations available on Facebook. Here are just a few ideas and examples: Add a popup Messenger chat bot to your website - check out mine on any page at https://vickywu. ... Read more at https://vickywu.us/cool-things-we-can-help-you-do-for-marketing-on-facebook/ #marketing

Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

Two Tips on How to Add Video Marketing to Your Strategy

Two Tips on How to Add Video Marketing to Your Strategy Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. ... Read more at https://vickywu.us/two-tips-on-how-to-add-video-marketing-to-your-strategy/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 2

Optimizing LinkedIn for Marketing Your Brand: Part 2 In our last blog post, we discussed an overview of optimizing your LinkedIn profile for marketing your brand, covering your LinkedIn profile and cover image for your business plus your headline, and touched upon the first sentence or two of your Summary section. ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-2/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 1

Optimizing LinkedIn for Marketing Your Brand: Part 1 We're taking on a mini-series to walk you through optimizing your LinkedIn profile for it to best reflect your brand in your marketing strategy, which is beneficial no matter what type of career you have - as an entrepreneur or small business owner, if you're employed by someone else. ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-1/ #marketing

How to Do Content Curation: Best Practice to Increase Impact

How to Do Content Curation: Best Practice to Increase Impact There are three two ways to handle content curation to help your existing content receive greater traction, and they can help generate awareness and engagement for your business. ... Read more at https://vickywu.us/how-to-do-content-curation-best-practice-to-increase-impact/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck by Mark Manson I enjoy sharing books I've read that have a good message, either a new message to learn or a message reinforcing things already known.  I read this one on a recent airplane ride, and it has some good (and timely) reminders. ... Read more at https://vickywu.us/book-review-the-subtle-art-of-not-giving-a-fck/ #marketing