Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER

Why You Need a Solid Marketing Strategy NOW Before the Economy Slows LATER Always Be Prepared When you're a small business, it's somewhat easier to gain customers when the economy is booming like it is now.  People have more disposable income - or perhaps just feel more stable - and they make more purchases.  This even includes B2B customers. During a stronger economy, businesses don't have to try quite as hard to gain new customers. ... Read more at https://vickywu.us/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/ #marketing

The New SEO Part 2 - Voice Search and Question Format

The New SEO Part 2 - Voice Search and Question Format Part 2 of our series on The New SEO | Part 1 Last week, we discussed the Google Answer Box, which overlaps significantly with today's discussion about Voice search. By January 2018, there was an average of one billion voice searches every month, proving that voice search is on the rise. By 2020, 50% or more of all searches will be done by voice. ... Read more at https://vickywu.us/the-new-seo-part-2-voice-search-and-question-format/ #marketing

How Nike Got It Right - Maybe [CASE STUDY]

How Nike Got It Right - Maybe [CASE STUDY] When I first saw Nike's ad, knowing all the controversy I thought (like I always do with a marketer's brain), "Why would they do that?" Then I thought why WOULD they do that?  And what can we learn from their choice?  So I set out to figure it out. There has been quite a bit of controversy about Nike's recent advertising campaign featuring Colin Kaepernick. ... Read more at https://vickywu.us/how-nike-got-it-right-case-study/ #marketing

What About Fake Negative Online Reviews?

What About Fake Negative Online Reviews? Can we still trust online reviews? I have, unfortunately, had more than one client come to me about the need to respond to a fake negative online reviews. It seems this is becoming more and more prevalent. And the potential impact is HUGE. ... Read more at https://vickywu.us/what-about-fake-negative-online-reviews/ #marketing

The New SEO Part 1: Google Answer Box

The New SEO Part 1: Google Answer Box Part 1 of our series on The New SEO Some of the changes Google has been implementing over the course of several years, you've probably really noticed it more in the past year to year and half, takes what SEO experts that were using as some of the best practices and really expanding upon those strategies. ... Read more at https://vickywu.us/the-new-seo-part-1-google-answer-box/ #marketing

Why Our Brains Love Video Marketing Content

Why Our Brains Love Video Marketing Content Video marketing content is king, and there’s a good reason: we just love watching videos. That’s what makes video content such a killer when it comes to education, training, or marketing. But do you know why we’re all such suckers for good video content? The truth is that our brains just can’t get enough of it. ... Read more at https://vickywu.us/why-our-brains-love-video-marketing-content/ #marketing

[PORTFOLIO] :30 Commercial for American Home Shield

[PORTFOLIO] :30 Commercial for American Home Shield https://www.youtube.com/watch?v=qWGAZHTw31w American Home Shield was needing a :30 commercial that would be shown on the lobby television of some local real estate offices.  We provided a series of five videos, for each of the area reps of AHS. Some of the televisions had sound, and some do not, which meant we needed a solution that wouldn't require a voiceover. ... Read more at https://vickywu.us/portfolio-30-commercial-for-american-home-shield/ #marketing

Five Tips for Writing Great Video Scripts

Five Tips for Writing Great Video Scripts Videos are KEY pieces of marketing strategy today.  Social media users prefer video over images and text, which is evident when you check your analytics and insights (and it has also been proven by multiple studies). Developing your video doesn't have to be hard work.  We have tips on how to develop a whole selection of topics for your marketing videos. ... Read more at https://vickywu.us/5-tips-for-writing-great-video-scripts/ #marketing

Do I Need to Apply for Facebook Messenger Subscription Messaging?

Do I Need to Apply for Facebook Messenger Subscription Messaging? Our clients who are just getting into Facebook Messenger chatbots have been somewhat confused by the recent requirement by Facebook to apply to be able to send some types messages. Not all businesses will need to send messages in the one category that this application process covers. Facebook Messenger chat bot marketing can be a great benefit. ... Read more at https://vickywu.us/do-i-need-to-apply-for-facebook-messenger-subscription-messaging/ #marketing

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan

4 Reasons to Add a Chat Bot Marketing Strategy to Your Marketing Plan Have you considered adding Chat Bots as part of your marketing strategy? There are some really interesting ways chat bots are being used by companies of all sizes, and don't let the fact that they're based on technology scare you away - once a bot is set up, it can often run itself seamlessly. ... Read more at https://vickywu.us/4-reasons-to-add-chat-bot-marketing-strategy-to-your-marketing-plan/ #marketing

Cool Things We Can Help You Do for Marketing on Facebook

Cool Things We Can Help You Do for Marketing on Facebook Have you seen other businesses do these things on Facebook and wonder how you can too? We can help!  We are experts at emerging digital marketing strategies including some of the newest features and integrations available on Facebook. Here are just a few ideas and examples: Add a popup Messenger chat bot to your website - check out mine on any page at https://vickywu. ... Read more at https://vickywu.us/cool-things-we-can-help-you-do-for-marketing-on-facebook/ #marketing

Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

Two Tips on How to Add Video Marketing to Your Strategy

Two Tips on How to Add Video Marketing to Your Strategy Quality video content is perhaps one of the most comprehensive and beneficial marketing tools available. The reason why videos are so good for marketing is that the format transcends different media and allow creators to include different narrative components, such as audio, visuals, text and more. ... Read more at https://vickywu.us/two-tips-on-how-to-add-video-marketing-to-your-strategy/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why Keeping Your Computer Updated is Critical to Your Business

Why Keeping Your Computer Updated is Critical to Your Business This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. ... Read more at https://vickywu.us/why-keeping-your-computer-updated-is-critical-to-your-business/ #marketing

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO?

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO? One of the question I see most businesses asking (before they hire us to assist with their website) is "what kind of website person should I hire?" Some only find out they may have hired the wrong person to do their website after it was already done. It's no surprise - you may have two people who call themselves "web developers" when really only one can do "development". ... Read more at https://vickywu.us/should-i-hire-a-web-developer-web-designer-graphic-designer-or-who/ #marketing

Social Media Engagement Benchmarks

Social Media Engagement Benchmarks I regularly pore through benchmark reports that some of the best companies out there are doing regarding social media. Things can change quickly online and keeping on top of trends is important! I always read more than one, since each covers different industries and uses different companies to make their comparisons and extract data. ... Read more at https://vickywu.us/social-media-engagement-benchmarks/ #marketing

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck

[BOOK REVIEW] The Subtle Art of Not Giving a F*ck by Mark Manson I enjoy sharing books I've read that have a good message, either a new message to learn or a message reinforcing things already known.  I read this one on a recent airplane ride, and it has some good (and timely) reminders. ... Read more at https://vickywu.us/book-review-the-subtle-art-of-not-giving-a-fck/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 1

Optimizing LinkedIn for Marketing Your Brand: Part 1 Part 2: Branding the Summary Section > We're taking on a mini-series to walk you through optimizing your LinkedIn profile for it to best reflect your brand in your marketing strategy, which is beneficial no matter what type of career you have - as an entrepreneur or small business owner, if you're employed by someone else. ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-1/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 4

Optimizing LinkedIn for Marketing Your Brand: Part 4 ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-4/ #marketing

Optimizing LinkedIn for Marketing Your Brand: Part 3

Optimizing LinkedIn for Marketing Your Brand: Part 3 ... Read more at https://vickywu.us/optimizing-linkedin-for-marketing-your-brand-part-3/ #marketing

How to become a Youtube Guru in 8 simple steps

How to become a Youtube Guru in 8 simple steps Join us for our "Youtube Guru-ization" webinar and learn how we achieved a 1900% increase in customer calls without spending a lot of time or money! Maybe you already have some videos on Youtube.  Or even a LOT of videos. Or maybe you've just started thinking about adding video to your business marketing. Either way, you want RESULTS. ... Read more at https://vickywu.us/become-a-youtube-guru-in-8-simple-steps/ #marketing

[ONLINE COURSE] Video Marketing Planning

[ONLINE COURSE] Video Marketing Planning This video marketing planning online training walks you through our easy process developed to make it simple for clients to quickly and efficiently plan and produce 16 or more videos to use for their video marketing purposes. ... Read more at https://vickywu.us/online-course-video-marketing-planning/ #marketing

[ONLINE COURSE] How to Set Up a Highly Effective and Converting Marketing Funnel

[ONLINE COURSE] How to Set Up a Highly Effective and Converting Marketing Funnel New course just added to our learning system  #MarketU Learn the important pieces of a marketing funnel and where you may be leaving money on the table!  Plus tips on how to take things you're already doing, and tie them together into a highly effective funnel.   Enroll in this Course ... Read more at https://vickywu.us/course-how-to-set-up-a-highly-effective-sales-or-marketing-funnel/ #marketing

February Promotion and Social Media Ideas

February Promotion and Social Media Ideas Looking for some interesting ideas for social media posts and promotions you can share in February?  We have a list of ideas for you: Continue to prepare for first quarter Start thinking about your events for upcoming bigger celebrations including Valentine's Day, and start thinking of ideas for tying marketing to those holidays a bit further off including President's Day, St. ... Read more at https://vickywu.us/february-promotion-and-social-media-ideas/ #marketing

[BOOK REVIEW] The Art of War and The Art of Peace

[BOOK REVIEW] The Art of War and The Art of Peace Interesting concept, I may have to do a re-read and try this First read The Art Of War by Sun Tsu. Second read The Art of Peace by Morihei Ueshiba. But then after reading them and meditating on their content for a few days/weeks, read them again in the reverse order. ... Read more at https://vickywu.us/the-art-of-war-and-the-art-of-peace/ #marketing

Why negative comments online can be good

Why negative comments online can be good Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I'm not being facetious - or crazy! - because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. ... Read more at https://vickywu.us/why-negative-comments-online-can-be-good/ #marketing

LinkedIn Updated Profiles and Pages - What Did They Do to Yours?

LinkedIn Updated Profiles and Pages - What Did They Do to Yours? All of the social media platforms are always making changes (and one of the reasons I always recommend your business have it's own website and build an email list - because you have greater control). LinkedIn recently did an update which slightly changed both your personal profile and business pages. ... Read more at https://vickywu.us/linkedin-updated-profiles-and-pages-what-did-they-do-to-yours/ #marketing

Check Your Facebook Page - Templates Changed in August!

Check Your Facebook Page - Templates Changed in August! If you have never edited your Facebook business page template, or have not done so in a while, Facebook's most recent update means you need to review your settings now. Those who admin a Facebook business page likely received notice via a popup and an email that the template for your page would be changing on in August 2018. ... Read more at https://vickywu.us/check-your-facebook-page-templates-changed-in-august/ #marketing

Check Your Facebook Page - Templates Changed in August!

Check Your Facebook Page - Templates Changed in August! If you have never edited your Facebook business page template, or have not done so in a while, Facebook's most recent update means you need to review your settings now. Those who admin a Facebook business page likely received notice via a popup and an email that the template for your page would be changing on in August 2018. ... Read more at https://vickywu.us/check-your-facebook-page-templates-changed-in-august/ #marketing