Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

Latest Change Means Facebook Business Page Posts Aren't Seen

Latest Change Means Facebook Business Page Posts Aren't Seen Facebook has recently changed their algorithm.  Basically, your news feed will show more posts from friends, and fewer from business pages. This is great for keeping up with the lives of your friends and family. It may be horrible for your business. ... Read more at https://vickywu.us/latest-change-means-facebook-business-page-posts-arent-seen/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template

[VIDEO] How to Plan Your Annual Marketing - plus Marketing Planning Calendar Template https://www.youtube.com/watch?v=pB7ldl_f4fA I use this one-page marketing planning calendar for myself and my clients, and you can access the same calendar in an editable spreadsheet to use for your own purposes. ... Read more at https://vickywu.us/video-how-to-plan-2018-plus-marketing-planning-calendar-template/ #marketing

Important Website Advice for Your Small Business

Important Website Advice for Your Small Business I just got off the phone with yet another client with website issues, so I wanted wanted to share some advice on red flags for you to watch for with your own web vendor! This client was wanting to redesign their website (doesn't have a great look), and at the same time lower their monthly cost. Current vendor is charging per lead - around $150-200/month. ... Read more at https://vickywu.us/important-website-advice-for-your-small-business/ #marketing

Why Your Business Needs a Crisis Communication Strategy - NOW

Why Your Business Needs a Crisis Communication Strategy - NOW One of my friends/clients called me today, and has a potentially BIG problem.  Perfect example of why every business needs a crisis communication strategy. ... Read more at https://vickywu.us/why-your-business-needs-a-crisis-communication-strategy-now/ #marketing

Why negative comments online can be good

Why negative comments online can be good Everyone has been there.  You think business is going along fine, and then you read a negative review or comment that someone posted about your business online. Awesome! And I'm not being facetious - or crazy! - because even these negative comments can be your friend. Criticism online can be hard to hear, but it can also make your business better. ... Read more at https://vickywu.us/why-negative-comments-online-can-be-good/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

Marketing results don't have to be expensive!

Marketing results don't have to be expensive! Some of my clients haven't used the services of a marketing guru before (or a marketing anyone) because they thought there was no way they could afford it. Others were putting it off because they had no idea what marketing to do.  Or they have too many ideas and no clue how to easily tie it all together. 100% of my clients don't want to waste time or money. Sample results below... ... Read more at https://vickywu.us/marketing-results-dont-have-to-be-expensive/ #marketing

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients

How I've Learned to Avoid Over-Complicating Marketing From Working With Thousands of Clients A common error I see with most small business marketing is the desire, or accident, to over-complicate business marketing. This is an in-depth look at some real client case studies, where we found their marketing was too complicated, and how we helped them fix it. ... Read more at https://vickywu.us/how-ive-learned-to-avoid-over-complicating-marketing-from-working-with-thousands-of-clients/ #marketing

Why Keeping Your Computer Updated is Critical to Your Business

Why Keeping Your Computer Updated is Critical to Your Business This past weekend I took a bit of time to run some routine updating and maintenance on my computer. This is really important for your business, since these updates usually include new security features that can help keep your information safe. ... Read more at https://vickywu.us/why-keeping-your-computer-updated-is-critical-to-your-business/ #marketing

3 Marketing Campaigns That Changed the World

3 Marketing Campaigns That Changed the World Marketing campaigns have been part of our culture from as early as the 1700s, and past campaigns have left lingering impacts. Many catchphrases and slogans we remember today have their roots from some of the most memorable advertising campaigns from the 20th century. These successful campaigns heavily influenced our culture and society. ... Read more at https://vickywu.us/3-marketing-campaigns-that-changed-the-world/ #marketing

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO?

Should I Hire a Web Developer, Web Designer, Graphic Designer, or WHO? One of the question I see most businesses asking (before they hire us to assist with their website) is "what kind of website person should I hire?" Some only find out they may have hired the wrong person to do their website after it was already done. It's no surprise - you may have two people who call themselves "web developers" when really only one can do "development". ... Read more at https://vickywu.us/should-i-hire-a-web-developer-web-designer-graphic-designer-or-who/ #marketing

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel

Why You Need to Get Your Customers OFF Social Media and Into Your Funnel If you were awake at all on March 13, you're aware that Facebook and it's conglomerate of companies - Messenger, Instagram and WhatsApp - were offline globally for a total of 24 hours. Not everyone experienced outage, at least not all at the same time. ... Read more at https://vickywu.us/why-you-need-to-get-your-customers-off-social-media/ #marketing

How Much Should I Spend on Marketing?

How Much Should I Spend on Marketing? One of the first questions I always get asked by an entrepreneur is, "How much should I spend on marketing?" While it can vary, a good rule of thumb and place to start is that your marketing budget should be 20% of your revenue. This is a standard that I've been working with for almost 30 years, and it is still true today although the strategies available for use have changed over the years. ... Read more at https://vickywu.us/how-much-should-i-spend-on-marketing/ #marketing

Stop! Before You Buy That New Marketing Software, Read This

Stop! Before You Buy That New Marketing Software, Read This One of the problems we see with a lot of clients is duplication of systems, which we have written about before. This most often occurs when you are working with some kind of coach, whether that be a business coach, a coach for a particular type of program, a wellness or abundance coach, or any other kind of coach that might interact with your business. ... Read more at https://vickywu.us/stop-before-you-buy-that-new-marketing-software-read-this/ #marketing

21-Day Facebook Group Challenge

21-Day Facebook Group Challenge We have carefully crafted this 21-Day Facebook Group Challenge to help you grow, and most importantly ENGAGE, your Facebook group. This is selectively designed for businesses that have already set up a group and now want to learn some specific strategies to use it to its fullest capacity. ... Read more at https://vickywu.us/21-day-facebook-group-challenge/ #marketing

When Pay Per Click Advertising Goes Wrong

When Pay Per Click Advertising Goes Wrong I've been working with a client on search engine optimization for their website, and as part of that, I'm verifying that keywords used in their pay per click ads are optimized with the rest of the website (especially the chosen landing pages). They've been running Pay Per Click ads using Google AdWords for a couple of years, and spend around $4,500 per month. ... Read more at https://vickywu.us/when-pay-per-click-advertising-goes-wrong/ #marketing

Our Favorite CRM Platform

Our Favorite CRM Platform I've used multiple Customer Relationship Management (CRM) platforms over the years, both for clients and for my own businesses, and for my small business needs, I've found that Dubsado is giving me exactly what I need - lots of features and a great price. A CRM is much more than just a contact list, so I knew what additional features I was needing to reach that "relationship management" piece. ... Read more at https://vickywu.us/our-favorite-crm-platform/ #marketing

Online Reputation Management

Online Reputation Management Online Reputation Management for Businesses The need for online reputation management for businesses: 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so. (Pew Institute) 65% of U.S. ... Read more at https://vickywu.us/online-reputation-management/ #marketing